• Marketing Assistant

    Job ID
    2018-1684
    Department
    PRM - Marketing
    Location
    Pasadena , CA
    Type
    Regular Full-Time
    Business Unit
    PRM Pasadena
    # of Openings
    1
  • Overview

    This position contributes to the success of Rusnak Automotive Group (the Company) by providing administrative support to the marketing department.

    Responsibilities

    KEY RESULT AREAS & TASKS



    KRA: Efficiently coordinate Co-op Advertising Claims:

    • Collect all necessary documents and ad samples; save to a shared drive in an organized and easily.
    • Identifiable manner.
    • Submit documents to manufacturer on a monthly basis.
    • Follow up on a timely basis of any declined or incomplete co-op claim.
    • Work with business office to verify funds were received and accounted for correctly.
    • Update and maintain co-op reporting for management team.
    • Inform marketing department of monthly updates for each manufacturer.

    KRA: Effective Online Quality Control:

    • Review desktop and mobile websites looking for errors (formatting, malfunctions, spelling, etc.).
    • Conduct monthly tests of forms and phone numbers.

    KRA: Assist with Marketing Budgeting and Reporting:

    • Update dealership marketing budget spreadsheets on a monthly basis.
    • Follow up with business office as needed to ensure accurate budget reporting.
    • Assist with reconciling and submitting Marketing Department credit card monthly statements.

    KRA: CRM Data Maintenance:

    • Complete customer opt-outs on a monthly basis.
    • Assist with lead source maintenance and other CRM maintenance tasks.

    KRA: Assist with Online Specials:

    • Update monthly sales and service specials.

    KRA: Marketing Drive Maintenance:

    • Organize, file and keep M Drive clean. Add new creative as needed. Implement an organization process, so all items are stored properly.

    KRA: Assist with Marketing Events and Campaigns:

    • Assist in planning, coordinating and executing Marketing Events.
    • Assist in sales direct mail process; planning, reviewing creative, post campaign analysis and reporting
    • Assist with service direct mail campaign planning and reporting
    • Maintain a library of sales and services campaigns including creative and performance info.

    KRA: Manage Sales Information Systems, Effectively Ensuring Data Security and Accuracy:

    • Systems Training; Assist in training Sales Assistant and other support personnel on CRM, Inventory Management and other systems.
    • Assist with systems security and maintenance; Re-assigning clients at the request of dealership management, adding permissions with approval of upper management and adding or deactivating users as needed.
    • Assist with CRM or DMS reporting.

    KRA: Efficiently Manage Marketing Projects & Company Branding Standards:

    • Assist in enforcing company branding standards; ensure preservation of company image, culture, and branding guidelines for use of Company logo; including design review, managing business cards, client gifts, and other marketing product as assigned.
    • Oversee various marketing vendors and merchandise purchasing to ensure quality and cost-effective service; review invoice against service orders for accuracy before payment; hold vendors accountable for correcting errors; maintain strong vendor relationships that are in the best interest of the company.
    • Coordinate all RUSNAK promotional item inventory, such as tote bags, license plates and frames, coffee supplies and water bottles, for dealerships on a monthly basis; negotiates pricing, quality of supplies and manages inventory.

    KRA: Provide Marketing Office & Executive Office Support:

    • Manage sponsorships; create and distribute acceptance and denial letters; distribute promotional material; create client lists for month-end, email blasts, and events; support Director of Marketing and Director of Sales with reporting and administrative duties as needed.
    • Manage executive projects assigned by the Marketing Director or other PRM Executives; such as corporate events, customer events, reporting projects, etc.
    • Maintain Marketing supply inventory, manage maintenance of marketing equipment, maintain office area neatly organized
    • Serve as back up to the Executive Assistant and the Executive Receptionist.

    Qualifications

    Education, licenses, certification, and/or essential qualifications:

    • Desired: Minimum of 2 years in position of Office Assistant or similar positions in Automotive, Retail, Sales, Hospitality of Food & Beverage industries.
    • Required: Undergraduate degree or equivalent.
    • Excellent interpersonal and customer service skills; at least 2 years retail related experience.

    • Strong verbal and written communication skills (Bi-lingual in English and Mandarin Chinese or other language is an asset in this position).
    • At least eighteen (18) years of age.
    • Required: Current California Driver License with satisfactory Department of Motor Vehicle driving record.

     

    Degree/Diploma

    Bachelor's Degree : Business Administration Desired

    Licenses Required

    Valid CA Driver License

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