KEY RESULT AREAS & TASKS
KRA: Efficiently coordinate Co-op Advertising Claims:
Collect all necessary documents and ad samples; save to a shared drive in an organized and easily.
Submit documents to manufacturer on a monthly basis.
Follow up on a timely basis of any declined or incomplete co-op claim.
Work with business office to verify funds were received and accounted for correctly.
Update and maintain co-op reporting for management team.
Inform marketing department of monthly updates for each manufacturer.
KRA: Effective Online Quality Control:
Review desktop and mobile websites looking for errors (formatting, malfunctions, spelling, etc.).
Conduct monthly tests of forms and phone numbers.
KRA: Assist with Marketing Budgeting and Reporting:
Update dealership marketing budget spreadsheets on a monthly basis.
Follow up with business office as needed to ensure accurate budget reporting.
Assist with reconciling and submitting Marketing Department credit card monthly statements.
KRA: CRM Data Maintenance:
KRA: Assist with Online Specials:
KRA: Marketing Drive Maintenance:
KRA: Assist with Marketing Events and Campaigns:
Assist in planning, coordinating and executing Marketing Events.
Assist in sales direct mail process; planning, reviewing creative, post campaign analysis and reporting
Assist with service direct mail campaign planning and reporting
Maintain a library of sales and services campaigns including creative and performance info.
KRA: Manage Sales Information Systems, Effectively Ensuring Data Security and Accuracy:
Systems Training; Assist in training Sales Assistant and other support personnel on CRM, Inventory Management and other systems.
Assist with systems security and maintenance; Re-assigning clients at the request of dealership management, adding permissions with approval of upper management and adding or deactivating users as needed.
Assist with CRM or DMS reporting.
KRA: Efficiently Manage Marketing Projects & Company Branding Standards:
Assist in enforcing company branding standards; ensure preservation of company image, culture, and branding guidelines for use of Company logo; including design review, managing business cards, client gifts, and other marketing product as assigned.
Oversee various marketing vendors and merchandise purchasing to ensure quality and cost-effective service; review invoice against service orders for accuracy before payment; hold vendors accountable for correcting errors; maintain strong vendor relationships that are in the best interest of the company.
Coordinate all RUSNAK promotional item inventory, such as tote bags, license plates and frames, coffee supplies and water bottles, for dealerships on a monthly basis; negotiates pricing, quality of supplies and manages inventory.
KRA: Provide Marketing Office & Executive Office Support:
Manage sponsorships; create and distribute acceptance and denial letters; distribute promotional material; create client lists for month-end, email blasts, and events; support Director of Marketing and Director of Sales with reporting and administrative duties as needed.
Manage executive projects assigned by the Marketing Director or other PRM Executives; such as corporate events, customer events, reporting projects, etc.
Maintain Marketing supply inventory, manage maintenance of marketing equipment, maintain office area neatly organized
Serve as back up to the Executive Assistant and the Executive Receptionist.