• Marketing Coordinator

    Job ID
    2018-1686
    Department
    PRM - Marketing
    Location
    Pasadena , CA
    Type
    Regular Full-Time
    Business Unit
    PRM Pasadena
    # of Openings
    1
  • Overview

    To plan and execute marketing campaigns and initiatives including dealership events and sponsorships, social media and other digital campaigns to drive sales, service, and parts business.  Effectively and efficiently utilize resources of the marketing department. Implement best business practices and apply The Rusnak Standard to deliver superior client and associate satisfaction.

     

     

    Responsibilities

    KEY RESULT AREAS & TASKS

     

    KRA: 

    • Leads dealership event planning including new vehicle launches, service clinics and other events and sponsorships.
    • Assists with Rusnak social media presence including creating content for group accounts and all dealerships across all major platforms. Assists social media coordinator in training of dealership teams on social media best practices.
    • Assists with online marketing programs and projects including sales and service specials, Web content, email, display, SEM, SEO, etc. Initiates jobs and assists in providing creative direction to agency or internal team. 
    • Utilizes agency and internal resources to ensure that all Rusnak websites and campaigns include current factory incentives and strong content. Ensures information is current and accurate.
    • Assists with email campaign planning, execution, and reporting. Utilizes internal and agency resources to develop creative that drives customer response.
    • Responds to dealership website requests and ensures that execution is consistent with Rusnak brand and customer experience standards.
    • Ensures that all Rusnak and OEM websites meet manufacturer standards.
    • Monitors Google analytics accounts and other web analytics tools. Provides monthly analytics reports to Marketing team; ensures integrity of data.
    • Attends weekly meetings with Dealer.com, Prime Response, Kreate, and other vendors to coordinate digital projects.
    • Develops written and video content for Rusnak Web and social media properties. Monitors dealership and Rusnak group social media presence. Utilizes agency and internal resources to develop content and drive social media customer following and engagement.
    • Identifies digital and emerging media opportunities and provides recommendations to the Marketing Director.

     

     

    KRA:  Builds Internal and External Client Relations/Retention

    • Maintains a strong “Client-Centric” vision and utilizes “The Rusnak Standard,” best core practices, as well as professional and exemplary service to provide every internal and external Client with an extraordinary experience during every encounter.
    • Actively listens and communicates, verbally and in writing, in a courteous, professional, clear, concise, and correct manner to identify Client needs beyond expressed concerns.
    • Responds in a timely, courteous, and professional manner with a “consultative, value-added” approach to secure Client understanding and develop a stronger business relationship and future business.

     

    KRA:  Exemplifies the Brand and Corporate Culture

    • Seizes every opportunity to improve Client satisfaction by conducting self in a professional manner and working in accordance Company values, beliefs, norms, and standards; holds self and others accountable for exemplifying the corporate culture.
    • Respects and demonstrates passion for the RUSNAK brand and our manufacturers’ brands; Behaves professionally, respectfully, honestly, and with the utmost ethical manner with internal/external Clients, vendors, business associates, and at work and any event and/or activity that is related to RUSNAK and/or its manufacturers.
    • Maintains a professional and well-groomed personal appearance at all times.

     

    KRA:  Initiates Personal/Professional Development

    • Seeks out opportunities to enhance organizational, personal communication, and negotiation skills.
    • Maintains current job and product knowledge to improve effectiveness with Clients and assigned tasks.
    • Consistently produces accurate and thorough work, even in peak periods, which meets “The Rusnak Standard.”

     

    KRA:  Ensures Safe Work Environment

    • Accepts individual responsibility and accountability for complying with the Company Health and Safety (H&S) processes within personal control; performs duties in a way that will not cause personal danger, endanger other individuals, or violate local, state, federal, environmental regulations.
    • Promptly corrects or reports any hazard or potential hazard to supervision; wears personal protective equipment, where required; ensures work location is kept safe, neat, organized, effective, and inviting.

     

    KRA:  Effective and Proactive Team Member

    • Treats all Clients, employees, vendors, and associates with respect.
    • Willingly adjusts to unexpected changes or requirements and undertakes tasks that fall outside of the routine job, assists others whenever possible to meet Client requests and business demand.

    Qualifications

    Education/Licenses/Certifications/Qualifications:

    • Knowledge of dealership operations and automotive products.
    • Preferred: Undergraduate college degree in Business, Marketing, English or Communications.
    • At least eighteen (18) years of age.
    • Current California Driver License with clean Department of Motor Vehicle driving record.

    Degree/Diploma

    Bachelor's Degree : Business Administration, Communication, English, Journalism, Marketing Desired

    Licenses Required

    Valid CA Driver License

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